Franchise Attorney in New York, New York

What is your most important role in negotiating?

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if you ask most negotiators or people
who are going to negotiate an agreement
or any issue
what do they think about first
95 of them will say
what do i want
what do i want to get out of this deal
and how do i do it
i tell them the opposite i say the most
important thing to do
is ask yourself what does the other side
want
and how can they get what they want and
you still get what you want
because if you’re negotiating and you
don’t understand
what the other sides want the other side
wants you’ll not be successful you must
understand both sides of the issue
crucial

New York, NY franchise law attorney Richard L. Rosen discusses the most important role in negotiating. He points out that when most negotiators approach a deal, 95% of them focus first on what they themselves want to achieve and how to get it. He advises taking the opposite approach: the most important thing is to ask what the other side wants and how they can get it while still allowing you to achieve your goals. Understanding the other side’s priorities is crucial—without that insight, a negotiation is unlikely to succeed.

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