Denver, CO personal injury attorney Kyle Bachus explains what makes his firm different from others and who the clients are that they serve. He remarks that one of the defining qualities that sets him and his firm apart from others in the legal market is the deeply personal connection many of the attorneys have with the clients they serve. Many on the team have themselves experienced the kind of loss their clients are facing—whether it’s a catastrophic injury or the death of a loved one. That lived experience brings a level of empathy and understanding that cannot be taught, and it shapes every aspect of how the firm approaches its work.

But the firm is not just driven by compassion—it is also built on a philosophy of thorough, strategic, and aggressive representation. Unlike some firms that operate more like claim adjusters, moving files from one stage to the next with the goal of quick settlements, he and his team take a comprehensive approach. Every case is prepared as if it will ultimately go to trial. That may seem counterintuitive, given that most personal injury cases do settle. But this trial-ready approach is intentional and essential.

In his experience, the best path to a fair settlement is to prepare as though a courtroom is inevitable. Doing so creates real risk for the insurance companies on the other side. It forces them to recognize the strength of the case and the likelihood that, if they don’t offer a fair resolution, a jury will. That preparation—investing early in experts, documenting evidence, understanding medical needs, and building the case from the ground up—consistently puts his firm in a position to negotiate from strength. Most cases do settle, but they settle for higher value because of the depth of that preparation.

Another critical distinction lies in the way the firm was built. When he and his law partner founded the firm in 1996, their vision wasn’t simply to practice law—it was to level the playing field. They knew that individuals going up against billion-dollar insurance companies needed more than legal expertise; they needed the financial firepower to sustain complex litigation. That’s why they set out to build an organization with real scale and resources. Today, the firm has over 30 attorneys, more than 100 employees, and decades of experience. With that infrastructure comes the ability to put whatever is needed behind a case—whether it’s hiring top-tier experts, running advanced accident reconstructions, or investing the time required to truly understand a client’s medical and financial future.

From the beginning, he and his partner made a clear decision about who they would represent: individuals and families—not insurance companies, not corporations. Their clients are people who’ve had something happen to them because of someone else’s negligence. Many of these individuals have never hired a lawyer before. Some may only have interacted with attorneys in corporate or employment settings. For most, it’s their first time navigating a legal process on their own.

He understood early on that access to justice shouldn’t depend on a person’s financial position. In fact, most people who come to the firm are in a vulnerable spot—dealing with injury, grief, lost income, and medical bills. The last thing they can afford is to pay hundreds of dollars an hour for legal representation. That’s why the firm works on a contingency fee basis. Clients don’t pay out of pocket; the firm only gets paid if—and when—they win the case. It’s a structure that aligns the firm’s interests with the client’s and allows everyday people to go toe-to-toe with massive insurance companies without risking financial ruin.

Ultimately, what sets him and his team apart is a combination of experience, values, and infrastructure. The firm has the heart to understand what clients are going through, the resources to fight back effectively, and the commitment to pursue justice the right way—from start to finish.