Minneapolis trademark lawyer David D’Zurilla explains how trade names cannot be registered in the same way as a trademark.
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No, trade names are not protectable in the same way that trademarks are. A trademark must be used in connection with services or on goods. A trade name is just the name of a company and need not be used on as goods or in connection with its advertising. A trade name can be registered in most states with the Secretary of State when one incorporates.