You always want to be pushing out to the limit of how far you can go in terms of futuristic applications because the further you can get your thinking into the future, the more likely it is that you’ve got fewer pieces of prior art to deal with because you’re actually out there thinking about stuff that very few people are concerned with.

Most companies spend 90 percent of their effort just trying to get the next product out the door and solve the bugs and problems with the previous, you know, product release, but those typically are very narrow improvement patents. They don’t spend as much time thinking about the future.

And so what we recommend is we combine these two notions of getting rid of the patents that aren’t any good, and we combine the notion of going out into the future more. And we slough off the patents that we know aren’t worth anything, and we reinvest our money into filing patents that are further into the, you know, future, if you will. And now we get a much better chance of getting broad, reclusive patents.