Minneapolis patent attorney Mark Stignani discusses potential potential reasons to consider a joint venture.
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In many cases, it’s you’re looking for a partner who has something that you don’t have. They may have geographic positioning. They may have market share. They may have technical knowledge. They may have other things that you don’t want to spend the time to develop organically in your corporation or you don’t have the time or schedule to get there, so you add that partner as an expedient way to get into a marketplace. It may also be a co-branding situation, where your brand and their brand together stand a better chance of getting into a marketplace than either one of you by yourself.