I have encountered various types of fraud. There is active fraud, where someone makes a misrepresentation to you, knowingly providing false information to induce you to rely on it and act differently. This is a clear case of fraud. Additionally, there is fraud by omission or concealment, which is a form of passive deception. In this case, the party fails to disclose a known material fact. If you had known this fact, you would have acted differently, potentially choosing not to enter a business relationship or making different decisions.
A common occurrence in the franchise world involves situations where franchisees are not provided with the complete truth. Concealing important information or making exaggerated statements is unfortunately prevalent, as franchisors, at different maturity levels of their systems, may be eager to sell franchises and, in the process, make statements that are not entirely truthful. Efforts are being made to reduce such occurrences and ensure more transparency in the franchise industry.