Chicago, IL commercial litigation attorney Gal Pissetzky explains his approach to connecting with jurors. He approaches connecting with jurors as a critical part of trial strategy. Jurors are initially strangers, and the opportunity to understand them is limited, often confined to the brief questioning period during voir dire. While social media research, when available, can provide additional insights, it is primarily about observing and gathering information during direct interaction.

He seeks to learn about jurors’ personal interests, backgrounds, and experiences to establish points of connection. Whether a juror enjoys books, gardening, or cars, finding a relatable link helps build rapport and encourages attentive listening. He recognizes that jurors ultimately decide the outcome of a case, making it essential to engage with them thoughtfully and professionally. Building a respectful connection enhances the likelihood that the jury will consider his client’s position carefully.