Business Transactions Attorney in Mather, California

What advice do you have for clients as they approach a business negotiation?

More In This Category

View Transcript

00:04
for business negotiation
00:06
the important thing to figure out are
00:09
who are the parties and what they want
00:11
when i’m dealing with negotiation
00:14
it is like meeting uh meeting someone
00:16
for the first time
00:18
and you’re trying to develop that unique
00:20
relationship with them
00:21
that you can connect see what their
00:23
concerns are what their worries are
00:25
and to set that relationship together so
00:29
that way you can
00:30
have a business transaction go on it
00:32
doesn’t matter if it’s too small
00:34
business people
00:35
one person buying or selling a business
00:37
or it could be a large company
00:39
that has its concerns and the small
00:41
business that says i’d like to become
00:43
part of that larger business
00:45
along the way as to how to do it deal
00:46
with it or simply loan financing as to
00:49
how do i get through a a
00:52
with something called a securitized loan
00:53
or new york type product
00:56
loan as to generally how to do it and
00:58
how to make it through the process so
00:59
that i can get the loan
01:01
so that i can grow my small business
01:03
along the way
01:05
and there’s a lot of negotiation that
01:06
goes along with that as to
01:08
and understand what the other side wants
01:10
and helping your client also understand
01:12
that too
01:12
and negotiating between the two

Sacramento, CA lawyer Cameron L. Hess shares his advice for clients as they approach a business negotiation. He believes that the key to any business negotiation lies in understanding who the parties are and what they truly want. To him, negotiation feels much like meeting someone for the first time—developing a unique connection, identifying their concerns and priorities, and building a relationship that allows both sides to move forward productively. Whether it involves two small business owners working out a deal, a small company seeking to join forces with a larger one, or a client navigating complex loan financing such as a securitized or New York–type product loan, his approach remains the same: foster communication, clarity, and cooperation.

He emphasizes that effective negotiation is not just about securing a deal, but about understanding the motivations of the other party and helping his clients recognize those dynamics as well. By guiding both sides through the process, he ensures that agreements are not only successful but also sustainable for the client’s long-term growth.

More Videos From This Lawyer