Do I need to file a trademark for my brewery/distillery business name?
Minneapolis Minnesota brewery and distillery attorney Jeff O’Brien shares why trademarks are a good idea for brewery names.
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You don’t have to, but it’s a very good idea to do so. There’s a lot of commentary and everybody’s aware of a lot of the disputes that are happening between the breweries in terms of trademark issues. There’s just so many breweries forming. And I joke about how they’re running out of names that they’re just gonna start using numbers at some point. But, yes, it’s very important to do a name clearance, make sure that the name is available, and having the trademark protection puts the rest of the world on notice that you’re claiming trademark rights in that. So you can file as an intent to use trademark application, and we recommend doing that basically the same day that you file your entity.