Design Patent Boot Camp
Mini Brand Bootcamp: How to Build a Valuable Brand Centric Company
The Good Brand
First Look™ Trademark Strategy
Trademark disaster recovery cost: the Amazon.com little known close call
Who owns the intellectual property under an NDA?
Trademarks on Shapes: How to close the vulnerability gap
How to do a quick “Stress Test” on your brand
When it makes sense to renew older trademark registrations
So your trademark filing needs a Statement of Use. What is it? What is adequate proof?
What is proper copyright and trademark notice?
What is the supplemental trademark register? (And why should I care?)
Should you register your trademark in block form or stylized?
International Trademark Clearance: Why is it so hard to get a trademark worldwide?
Should you seek a consent to register if your trademark application is blocked?
Do you really own your domain name (In the battle of Domain vs. Trademark registration, who wins?)
So you got a trademark registration. How to avoid losing it (Trademark surveillance)
How to avoid signing contracts with OUTRAGEOUS IP clauses (and how it can save your company)
Unified IP Strategy
Branding for Success
Understanding the Mysteries of US Trademark Practice
Copyright Works for Hire
Non Disclosure Agreements
Trademark: Infringement and Confusing Similiarity
Design Patents and Product Configuration
Copyright Fair Use
What is a unified IP strategy?
How do small companies benefit from using a unified IP strategy?
What are the three key roles to a unified IP strategy?
What is the difference between a product configuration trademark and a design patent?
What is an example of a non-traditional trademark?
Can shapes be trademarks?
Why does it make sense to choose a name for a company that has nothing to do with the product?
What makes the strongest trademarks of all?
What is the experimental use exception for filing U.S. patents?
Are great patents accidental or deliberate?
What is an example of an impractical invention?
Why are so many design patents ineffective?
What is an example of a company defending itself from disruptive technological change?
How do you mitigate risk in the launch phase of a product?
What makes a company like Uber valuable?
Why is brand equity so important?
What are the rules for building brand equity and transferable value?
How do you determine the strength of a brand?
Mini Brand Bootcamp with Michael Lasky