What are the unique challenges of representing franchisors against franchisees?

Minneapolis franchise law attorney Kirk Reilly explains how representing franchisors can be challenging.

Contact Kirk Reilly

Email: [email protected]

Phone: (612) 632-3305


Well, one of the obvious challenges of representing a franchisor in a case where the franchisee is suing it is the fact everyone knows the franchisor. If you’re in a small municipality in Mississippi, you’ve got a local plaintiff who claims they were defrauded out of their life savings. You’re also got a big name brand that everyone has seen advertised all over America, so it’s not unlike a lot of litigation in America, but bigger the company, that’s a problem. The other problem that is a little unique to franchising is that the average citizen doesn’t really understand what a franchise is. They see a McDonald’s. They’re not exactly sure who owns it. They’re not exactly sure what the legal significance. So the hardest thing you have to do as a franchisor lawyer is to educate. You’ve got to get people, the judge, the jury, to understand what is a franchise and why it’s different than what people may perceive.