What is a "trade dress"?

Minneapolis trademark lawyer David D’Zurilla describes a trade dress.

Contact David D'Zurilla

Email: [email protected]

Phone: (612) 371-2140

Transcript:

A trade dress is a look or configuration of a product or packaging of a product. It originally started out as just the packaging, but it is progressed into also the look and feel of the product, itself. A good example of that is the Coca Cola bottle, a very distinctive trade dress to it.