Is there a proper way to use a trademark?

Minneapolis trademark lawyer David D’Zurilla explains how to properly use a trademark.

Contact David D'Zurilla

Email: [email protected]

Phone: (612) 371-2140


Yes, a trademark should be used as an adjective.  They are not “rollerblades.”  They are Rollerblade inline skates.  A trademark is not a verb.  You do not “go rollerblading.”  A trademark is not a noun.  You do not “have rollerblades.”  A trademark is not possessive.  They are not “my rollerblades.”

Otherwise, your mark could become generic because people will start referring to your product as your trademark.  And, yeah, “I want a pair of rollerblades.” No.  You want a pair of Rollerblade inline skates.