What factors go into determining if there is a likelihood of confusion?

Minneapolis trademark lawyer David D’Zurilla explains that similarities to a different mark or goods and services could lead to confusion.

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Email: [email protected]

Phone: (612) 371-2140


The two factors that are considered in likelihood of confusion are primarily the similarity of the mark – the two marks and the similarity of the goods or services. If you have, if you use a similar mark on similar goods or services, then there is soon to be a likelihood of confusion.