Michael Lasky

How to do a quick "Stress Test" on your brand

Trademark disaster recovery cost: the Amazon.com little known close call

Why is brand equity so important?

Mini Brand Bootcamp: How to Build a Valuable Brand Centric Company

Should you register your trademark in block form or stylized?

Branding for Success

Copyright Works for Hire

When it makes sense to renew older trademark registrations

Copyright Fair Use

What is an example of a company defending itself from disruptive technological change?

What is a unified IP strategy?

What are the three key roles to a unified IP strategy?

What is proper copyright and trademark notice?

Can shapes be trademarks?

What is an example of a non-traditional trademark?

Understanding the Mysteries of US Trademark Practice

Trademarks on Shapes: How to close the vulnerability gap

What is the experimental use exception for filing U.S. patents?

What makes the strongest trademarks of all?

Why are so many design patents ineffective?

What is the difference between a product configuration trademark and a design patent?

How do you determine the strength of a brand?

Why does it make sense to choose a name for a company that has nothing to do with the product?

Should you seek a consent to register if your trademark application is blocked?

Who owns the intellectual property under an NDA?

So you got a trademark registration. How to avoid losing it (Trademark surveillance)

Are great patents accidental or deliberate?

International Trademark Clearance: Why is it so hard to get a trademark worldwide?

Design Patents and Product Configuration

Do you really own your domain name (In the battle of Domain vs. Trademark registration, who wins?)

How do small companies benefit from using a unified IP strategy?

What are the rules for building brand equity and transferable value?

Unified IP Strategy

So your trademark filing needs a Statement of Use. What is it? What is adequate proof?

What is an example of an impractical invention?

Mini Brand Bootcamp with Michael Lasky

The Good Brand

Design Patent Boot Camp

Trademark: Infringement and Confusing Similiarity

How to avoid signing contracts with OUTRAGEOUS IP clauses (and how it can save your company)

Non Disclosure Agreements

Trademark Clearance

First Look™ Trademark Strategy

What is the supplemental trademark register? (And why should I care?)